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While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness.

Make Money Online Visitor value.

OnlineOrganizing. - by increasing your site's EARNINGS and providing additional value to your visitors. By signing up as an affiliate, you will receive a special link to place on your site. Every time a visitor clicks through that link and shops at our website, you earn a COMMISSION. Here's how it works...

Internet Business Opportunity Visitor value is simply a representation of how much money you make per visitor to your website.

For each visitor to our website, our Web server automatically recognizes only the visitor's IP address. We use your IP address to help diagnose problems with our server and to administer our website. Upon visiting our website, we assign each visitor a unique ID that is used to track visitor traffic patterns within our website. specific information on the pages that visitors access or visit. We reserve the right to retain all website traffic reporting data as long as may be reasonably necessary for accounting and auditing purposes.

Free Money You can calculate visitor value by multiplying your number of sales over a given time by your average price per sale and then dividing by the number of unique visitors you received over the same time period.

Work At Home Business (# of sales x price) / (# of unique visitors) = visitor value

How about you Are you maximizing your resources and opportunities Finally, is the spirit of your training and your mind set.

Free Online Affiliate Program For example, if your website made 1,000 sales last month at an average order size of $100 and received 50,000 unique visitors, your visitor value is $2.

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Auction Coin Money Paper (1,000 sales x $100) / (50,000) = $2.00

Franchise Business Opportunity When split testing modifications to your website, it is important to understand the effect these changes have on visitor value, not just conversion rates.

Best Free Online Affiliate This is particularly important when testing different price points or working to improve your average order size.

Blogging Money Thebillivard By focusing only on conversion rates when testing different prices, you run the risk of selecting a price point that may convert best, yet produce a lower overall visitor value and profit.

Best Home Based Business For example, in a recent split testing campaign I conducted for one of my coaching clients we tested three different price points, $17, $27 and $47.

Affiliate Marketing Program The $17 price generated a conversion rate of 3.4%, the $27 price actually converted the highest with 3.65% and the $47 price point converted at only 3.18%.

Money Site Thebillivard Com Without looking at the visitor value, many marketers would select the $27 price point. However, after calculating the visitor values for each price point, we discovered that the $27 price produced a visitor value of $0.98. But the $47 price produced a visitor value of $1.49.

Online Business Opportunity Even though the $47 price had the lowest conversion rate, because of the higher visitor value it was over 50% more profitable than the highest converting price point.

Pay Per Click Affiliate Once I explain the power and importance of improving visitor value to my clients I am often asked.

Cnn Money "How can I improve my visitor value?"

Business Opportunity Lead There are only three basic ways to increase your visitor value.

Affiliate Program Directory First, you can improve your sales conversion rates. As long as your boost in conversion rates doesn't come at the expense of price or average order size, improving conversion will also improve your visitor value.

Making Money Program Second, as I have already demonstrated, by testing different price points for your products, you can often find the "sweet spot" where your visitor value is maximized.

Work From Home Business The third way to maximize visitor value is by working to increase your average order size. Using tactics such as up-selling, cross-selling and bundling you can quickly boost the average amount your visitors spend per sale.

Internet Marketing Affiliate While my clients and readers all know how passionate I am about maximizing conversion rates, when it comes to changes or split tests on your website that involve pricing or average order size, visitor value is the metric that you want to maximize.

Money In The Bank By consistently measuring the impact your conversion rate optimization efforts have on visitor value, you can ensure that your site is living up to its most profitable potential.

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