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Make Money Online San Francisco, CA. January 6, 2005 -- Fathom Online released its Keyword Price Index today showing that in the month of December 2004, when online shopping reached a record $23.2 billion, the prices that advertisers paid for keywords on search engines increased overall a slight two percent. Still, keyword prices for Q4 of 2004 rose on average 24% from $1.37 to $1.70 because of steep increases in October and November.
Most surprising was the drop in consumer Retail Keywords in December by three percent, the only category in negative territory. After double digit percentage gains in October (50%) and November (25%), this sector appears to have peaked well before the holiday season reached its frenetic end.

Any successful business runs by targeting a niche segment today. Catering to the general market may not reveal the same results. If one can identify their niche segment, then there is the opportunity of increasing the quality of your marketing efforts. Likewise when finding relevant keywords, select terms or phrases that target a niche segment. Use the advanced tools available to create a list of relevant keywords which do not attract too much competition in your niche segment.

Internet Business Opportunity The online market buying season ends earlier because of the shipping window, said Chris Churchill, Chief Executive Officer, Fathom Online. eTailors begin tapering off the keyword buying starting December 10 th because they are facing fulfillment and shipping problemsa lot of business in too short a time. Similarly, online starts a month earlier (before Thanksgiving) because consumers are taking into account the shipping time. So it all makes sense and is actually a longer buying season for eTailors then for brick and mortar.

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Many businesses are experiencing price increases of up to 140% which has the potential to seriously impact UK business growth.

Work At Home Business Overall, fourth quarter 2004 set a record pace with dramatic increases in the consumer related categories of Retail, Services (online dating, religious and education offerings, spas, entertainment) and Travel rising 81%, 152%, and 52% respectively. Others like Automotive, Telecom, and Finance-investing increased very modestly, stayed the same or decreased. The mortgage sector definitely wins high honors for the cost of its keywords, which averaged $4.79 each in December and rose 51% in Q4.

The survey (the strongest in 15 years) surged from 106.8 in November to 108.7 for the month of December.

Free Online Affiliate Program Looking back at Q4, we see a big upswing of 24% for consumer keyword prices as competition increased in the minute-by-minute auction, said Matt McMahon, Executive Vice-President Media and Marketing, Fathom Online. While the costs for consumer-related categories were high, we see this largely as a seasonal spike that should stabilize in the coming months, which we will track closely.

"The increase in gas prices reflects a surge in oil prices back above $60 per barrel in the last ten days, as well as a corresponding increase in the NYMEX futures price wholesale price of gasoline to $1.68 per gallon, " said Phil Wedgewood, Iowa spokesperson. "Oil and gasoline prices also have been driven higher by the arrival of cold winter weather, which creates demand for more energy."

Auction Coin Money Paper Fathom Online, a leading search engine marketer (SEM), tracks keyword prices daily and even hourly to spot trends and to provide its clients advantageous buying opportunities. The keyword list consists of the top 500 most popular generic keywords in eight marketing categories, as measured by total search inquiries across the top five ranked position on Tier I, II and III search engines, and weighted accordingly. The aggregate data, which contains no proper or brand names, is published monthly.

Franchise Business Opportunity Based in San Francisco with offices in New York and Chicago , Fathom Online enables marketers to reach the millions of consumers who seek information online on more than 50 search engines, and to convert those inquiries into leads and/or sales. Performance and results are measured, ensuring accountability. For more information, go to www.fathomonline.com

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