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Newly Merged Be Free/Commission Junction Progresses with Unified Brand

SANTA BARBARA, Calif. March 23, 2004 Two pioneers in the online performance marketing arena, Be Free and Commission Junction, have decided to unite their companies under a single brand, and have selected the Commission Junction name to represent the unified entity. The Commission Junction brand will continue to reflect the unique characteristics of each company by focusing on its combined technical strength and service commitment to high quality performance marketing solutions. Be Free and Commission Junction were merged in December 2003 when Be Free's parent company ValueClick (Nasdaq: VCLK) acquired Commission Junction.
"Uniting our company under a single identity is an important step as we build on our leadership position in the affiliate marketing industry. Both Be Free and Commission Junction are strong brands, and choosing one allows us to focus our energies on delivering results for our clients," said Jeff Pullen, general manager of Commission Junction. "Our clients have come to expect a high degree of service and success from their relationships with us and we remain committed to delivering exactly that."

Make Money Online Historically, both Be Free and Commission Junction have made significant contributions to the growth in online marketing, particularly in affiliate marketing and most recently in search. Be Free focused primarily on providing customized solutions targeting large retail clients, while Commission Junction built a broad network of more than 1200 advertisers in numerous industries and tens of thousands of publishers.

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Internet Business Opportunity Under the combined entity, the companies' complementary proprietary technologies will be integrated on a single collaboration platform that will continue to meet the needs of the growing pay-for-performance market. Existing products and services will remain fully operational and supported as the two companies complete the integration of their operations.

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Work At Home Business ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our four business units:

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Free Online Affiliate Program * ValueClick Media (media.valueclick.com) provides a wide range of online marketing solutions - including Web Marketing, Email Marketing, Lead Generation Marketing and Search Marketing - to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.

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Auction Coin Money Paper * Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.

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