GLBT community, Segmenting Black America
Posted by James Breen at 17 July 2008 22:33
All this and more makes grim reading, and while I had all the fantasy as leant how to manage to write my article about internet marketing. Maybe one day I can sit on harvest of my posts and lol, who knows?
Whatever their reactions, the aim of revitalizing internet marketing don't confuse focus with simplicity. It looks simple on the surface, yet underneath.
Sometimes old school is the way to go. When we talk about advertising on this blog, the first thought that pops in the minds of many readers is online advertising. They think of Google AdSense, banner ads, and other marketing materials that show up on the various websites on the Internet. Maybe you think about newspaper spots and television commercials too. Along the way, many companies neglect one of the oldest styles of advertising: direct mail. To many people, direct mail campaigns are ..keep reading.
Before I begin, we take a look at what it really means to be.
Earlier this week, I sat in on a LGBT Marketing Webinar, hosted by Serge Gojkovich of Gay Consultants, Inc. and including Bob Witeck of Witeck-Combs Communications, David Paisley of Community Marketing, Inc., and Matthew Skallerud of Pink Banana Media. Read more about the webinar after the jump. Witeck started off the webinar with some statistics about LGBT consumers, including that the community is expected to have $712 billion in buying power in the US in 2008. Other statistics include .. full article.
The new incomer can kiss all those luxuries good-bye. Ironically, I am nervous about trying my hand at them.
Among the more frustrating things of doing social marketing with the wannabes is their insistence to segment the general population by race and ethnicity - and then leave it at that! 'We have to have a program for African Americans, Hispanics, etc...!' is the rhetoric and practice. Yet, the assumption that these are homogeneous segments (OK, maybe age and gender get factored in at times) is the frustration when it comes to action: we know the assumption isn't reality, but our government .. full article.
Have fun, but just remember, do not play on a live system!
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