Are Corporate Blogs boring? Personality Poker
Posted by James Breen at 2 July 2008 2:3
I wish I have listened to you early. I should come and look at this. After reading about internet marketing tool, I am feeling that I might enjoy them as much as I can read them again, or even that the thought of keep reading more.
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I wrote my "Confessions" e-book early this year. After a short while, it has been downloaded/read thousands of times and I'm still getting calls for interviews/commentary for articles around the world. I knew nothing about ebook marketing when I released this and I'm certainly not an internet marketing guru. What I've learned though is that thoughtfully presented content written from the heart on a topic that matters gets attention. Over 700 people have obtained the book via my embedded ..next.
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Most of them are! And, I can't disagree with the WSJ's assessment that most corporate blogs (esp. The B2B ones) tend to be boring, starting off as attempts to borrow the web 2.0 magic but fall along the wayside for lack of perceived value and interest. A new study by Forrester Research reviewed 90 blogs run by business-to-business companies in the Fortune 500, and surveyed about twice that many B2B marketers. Like most businesses, these companies want to use the Internet to reach their ..[More].
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