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Commission Junction's CJ Search Service Exceeds Clients' Performance Goals

Bealls Department Store and Brooks Brothers Leverage Commission Junction's Search Expertise

SANTA BARBARA, Calif. May 25, 2004 Commission Junction, a provider of advanced online performance-based marketing solutions and a ValueClick, Inc. (Nasdaq: VCLK) company, announced that Bealls Department Store and Brooks Brothers have exceeded their initial sales goals since signing on with Commission Junction's CJ Search. The CJ Search solution is a managed search service that combines Commission Junction's expertise in maximizing the return on investment for online marketing campaigns with the search experience of one of the largest online publisher networks. Since joining the CJ Search service, both Bealls Department Store and Brooks Brothers have benefited from the comprehensive solution and increased their budgets for search marketing with Commission Junction.
Bealls Department Store signed on with CJ Search in Q1 2004 because of the ease of using a single-source managed service, the ability to run a mix of search programs, and to take advantage of the option of expanding into affiliate marketing with Commission Junction.

Make Money Online "We were doing search in-house, but recognized early on that we could benefit from Commission Junction's knowledge and expertise by using its CJ Search solution," said Laura Snow, senior eCommerce assistant at Bealls Department Stores. "Because we started with a limited marketing budget, we began with search, but with the success and the lessons learned from our search efforts, we look forward to expanding our relationship with Commission Junction."

Internet Business Opportunity A Commission Junction client since Q3 2003, Brooks Brothers signed on for both affiliate marketing and search services simultaneously in order to leverage the strengths of each program to make the other more effective.

Free Money "We were originally drawn to Commission Junction for their affiliate marketing prowess, but saw the potential to drive revenue by exploiting the synergies between the affiliate and search programs," said David Rogers, affiliate marketing specialist, E-Commerce at Brooks Brothers. "Strong results with CJ Search have allowed us to increase the breadth of our performance marketing programs. Based on the success of our paid inclusion program, it was a natural next step for us to expand our search marketing efforts by adding paid placement."

Work At Home Business CJ Search delivers a managed search solution that focuses on best practices for paid placement, paid inclusion and organic search while leveraging the experience of pay-for-performance search publishers. Online retailers benefit from a customized program composed of a mix of search marketing techniques designed to quickly meet specific goals. CJ Search is part of Commission Junction's suite of performance-based online marketing solutions that includes offerings in affiliate marketing, program management, and search marketing.

Free Online Affiliate Program About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

Thank you for your interest in Accstation's Affiliate Program. We look forward to exploring opportunities with you. We have a program under CJ.com. Please go to //signup.cj. .do air_refmerchantid=2078064 to register as a publisher under Commission Junction. If you need further information or have any troubles with www.cj.com, please contact us by using the email link affiliate@accstation.

Auction Coin Money Paper * ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions - including Web Marketing, Email Marketing, Lead Generation Marketing, and Search Marketing - to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.

Franchise Business Opportunity * Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimized advertising and search marketing to drive measurable results for its clients.

Best Free Online Affiliate * Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. In addition, the AdWare subsidiary (www.adware.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management.

Blogging Money Thebillivard For more information, please visit www.valueclick.com.

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This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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