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Last Update: Tuesday, January 04, 2005.

Make Money Online In this article I will show affiliate managers the mistakes they should avoid if they want to build a successful affiliate program.

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Internet Business Opportunity I felt compelled to write this article after seeing the same mistakes made by most of the hundreds of affiliate programs I have joined since I started promoting them in 1997. I have made a nice living from affiliate programs over the years, so I know a thing or two about them. I would dearly love to make more money with affiliate programs, but affiliate managers don't make it easy for us affiliates. So hopefully this article will do a bit for the cause.

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Free Money Here are my top five biggest affiliate program mistakes that I find today:

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Work At Home Business 1. Competing With Your Affiliates.

Which new affiliate (started to drive revenue in the last 12 months) has earned the most respect from merchants, agencies and networks. Affiliate Marketing Blog of 2007 We%e seen a big jump in the number of Affiliate Marketing blogs, vote for your favourite. Best Agency or Network Publisher Manager Which agency account manager or network account manager (publisher side) goes the extra mile % Again vote for your favourite.

Free Online Affiliate Program This is by far the worst mistake made by companies that offer affiliate programs. I often see companies for products I am trying to promote compete with me in the search engine rankings and pay per click advertising programs.

If you have opened an opportunity from the Opportunity Manager, you can scroll through the opportunities listed in the Opportunity Manager by clicking on the up or down arrows. Each successive opportunity will be displayed in the Opportunity window. If you are viewing a remote computer opportunities along with your own, the remote opportunity will be greyed if access is set to Read Only.

Auction Coin Money Paper Why companies invest money and resources in competing with their affiliates is beyond me. By competing with me, you're trying to put me out of business. Have marketing directors ever thought of it in that way? Because if you succeed, you will no longer have an affiliate network to speak of.

Franchise Business Opportunity The money would be better spent on supporting your affiliate network by creating a better product, providing more referral statistics, higher commission payouts, faster support, and more, fresh promotional creatives.

Best Free Online Affiliate So if you're an affiliate manager reading this article, tell your affiliate director at your next meeting to STOP competing with your affiliates, and support them instead!

1. Not Providing Your Affiliates With Useful, Real-Time Statistics.

Blogging Money Thebillivard All marketers rely on statistics to measure the effectiveness of any marketing campaign. Yet most affiliate programs only provide their affiliates with basic statistics such as number of visitors sent, number of sales, and commission earned. These statistics aren't much help to affiliates who want to measure the effectiveness of a particular pay per click campaign.

Best Home Based Business Affiliate managers - please consider providing these useful statistics so that I can market your products effectively:

Affiliate Marketing Program Archive of daily, weekly, monthly, quarterly, and yearly statistics and by date range.
Commission earned, broken down by product or service, and how the customer was referred to the site.
Daily email update of all affiliate statistics.
Instant email notification of a new affiliate.
Instant email notification of a new free trial sign up.
Instant email notification of a new sale and all relevant statistics. I love getting new sales notification emails!
Number of free trial downloads or subscriptions.
Number of returns and all relevant statistics.
Affiliate links with trackable IDs, so that affiliates can tell exactly which site, or ad campaign is sending the referrals and sales.
Unique clicks - which refers to the unique number of visitors referred - in addition to raw clicks - which refers to the total number of click throughs.
A list of top performing affiliate statistics, so that affiliates can compare how they're doing and which areas they can improve on.
Include the most important statistics at the top of the email and subject line. There's nothing worse than having to scroll down to see what the referral purchased or how much commission I have made.
The following only apply if the affiliate program offers more than one level of commissions.

Money Site Thebillivard Com Commission earned as a result of referrals sent by 2nd-tier affiliates.
Commission earned, broken down by commission level.
Number of 2nd-tier affiliates referred.
I've been promoting products and services via affiliate programs since 1997 and I have yet to come across an affiliate program that provides anything close to these statistics.

1. Not Compensating Your Affiliates Fairly For Their Hard Work.

Online Business Opportunity The #1 incentive for any affiliate is cold hard cash. Money sells! So tell your marketing director to fire the search engine optimization firm and advertising department, and redirect the resources to paying your affiliates a higher commission rate.

Pay Per Click Affiliate Another thing I hate is seeing my commissions go down the drain because someone I had referred signs up to the affiliate program and purchases the product via their affiliate link. It almost feels like I'm being robbed blind! I highly recommend affiliate managers deter this practice by making it harder for affiliates to pocket the commission from their own purchases, at least the initial one.

Cnn Money 4. Not Providing Enough Fresh Promotional Creatives.

Business Opportunity Lead Most affiliate managers seem to give their promotional creatives little thought. All they offer is a handful of 468x60 banners, buttons and text links. What happens is that affiliates end up using the same ads on hundreds, even thousands of web sites.

Affiliate Program Directory Affiliate managers - what about these promotional creatives?

Making Money Program Articles and tips with embedded affiliate links
Classified ads
Customer testimonials
Direct email ads
Email signatures
Newsletter ads
pay per click ads
Pop-up/under ads
Product photographs
Product reviews
Product screenshots
Rich-media ads
Skyscrapers
Staff interviews
Listen up! Different ads perform better on different sites. And ads generally have a life span of a carton of milk. So offer your affiliates a greater variety of ads, more often.

Work From Home Business 5. Not Providing Fast, Quality Support For Your Affiliates.

Internet Marketing Affiliate This is the 21st century. Don't make your affiliates wait longer for an email reply than it takes to send a letter by snail-mail post.

Money In The Bank Don't outsource your affiliate support work. If you have to, then at least train your support staff so that they understand the ins and outs of your products and affiliate program. I'm often dumbfounded by affiliate support staff who can't give me answers to simple questions.

Internet Home Business Well there you have it - my five biggest complaints about affiliate programs today. I hope affiliate managers take note and take strides to better support their affiliates, because if you don't, affiliates will find other ways to make money on their site.

Credit Card Affiliate Program Affiliate marketers - if you agree with what I've said, send this article to your affiliate program managers!

Unclaimed Money About The Author: Michael Wong is a respected internet marketing expert , and the author of a leading search engine optimization book , numerous marketing articles , and reviews of marketing software and ecommerce software .

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