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Advertising.com Launches Affiliate Network

Launch extends Advertising.coms suite of services to include all interactive marketing channels

Baltimore, MD, July 20, 2004 - Advertising.com, Inc., a leading provider of results-based interactive marketing services to advertisers and publishers, today announced the launch of its affiliate network for publishers. The affiliate platform enables publishers to select offers from Advertising.coms advertiser partners, leveraging advanced recommendation and real-time performance analysis tools to optimize the selection process based on highest expected earnings.
The launch of an affiliate network further expands Advertising.coms suite of solutions to include all major forms of interactive marketing, including web, search engine, and email solutions. The companys offering to publishers, including its new affiliate platform, combines advanced technologies with diverse advertiser offers and a full-service support team to help publishers better monetize their existing impressions and create new revenue streams.

A valued Advertising.com publisher client since 2002, The Excite Network leverages Advertising.coms multi-channel solutions to complement its existing advertising business. Susan Briglia, account director for The Excite Network, said, "Advertising.com provides us with a large and consistent supply of advertisements, enabling us to showcase diverse and unique offers across our web properties. The support we receive both technologically and personally is second to none. Plus, Advertising.coms campaign management tools simplify implementation and enhance overall performance."

Scott Ferber, chief executive officer of Advertising.com, said, "Automation, accountability and control these are the key advantages of interactive marketing. The affiliate network will be the first in a series of automated tools designed to streamline and simplify the online advertising process. This centralized platform provides publishers with a new revenue opportunity in which they have total control over ad selection, and are equipped with the technology and service needed to ensure their most profitable placements. Web and email solutions will soon be offered via this same interface, enabling publishers to execute cross-channel advertising campaigns through one easy-to-use system."

How to Join Advertising.coms Affiliate Network

Publishers can automatically apply for participation in Advertising.coms affiliate network at
http://publisher.advertising.com or by contacting publisher@advertising.com .



About Advertising.com
Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers and publishers. We operate a large network consisting of advertising inventory purchased from web, search engine and email publishers. Through this network, and our proprietary technologies, we help advertisers develop and execute marketing programs that generate measurable results. On June 24, 2004, Advertising.com announced that it has agreed to be acquired by America Online, Inc.

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