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Can a 10-year-old teach you anything about Internet
marketing? Until recently, I didn't think so. But
let me tell you what happened...

Make Money Online My 10-year-old son Ben and his sisters wanted to attend
a musical theater class. The total price tag? $1,590!

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Internet Business Opportunity I said they could go, but they'd need to earn the
tuition money.

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Free Money Well, the kids are the published authors of a children's
book called 15 Reasons I Love My Dad. It retails for
$14.95. Their proposal - go door to door and sell their
book until they raised the $1,590.

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Work At Home Business They decided to give people an incentive to buy the book
now by running a 'neighborhood special' and offering it for
only $10.00 instead of $14.95. In doing so, they created a
reason for people to take action.

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Free Online Affiliate Program Ben wrote the first spiel:

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Auction Coin Money Paper "Hi, I'm Ben and I'm the author of 15 Reasons I Love My
Dad, a fill-in-the-blank book that lets children show
their dad how much they love him. I'm running a
neighborhood special today. You can get the book for only
$10 instead of $14.95. Would you like to buy one?"

Franchise Business Opportunity Ben journeyed out into the world of door to door sales.and
sold five books to the first 13 people he talked to. His
sales conversion rate? 38%!

Best Free Online Affiliate Ben wasn't too happy with this. Afterall, eight people
didn't buy his book. So, he sat down with his partners
to make some changes.

Blogging Money Thebillivard The kids rewrote the spiel. They added a reason why by
telling their prospect they were raising money to attend
a musical theater camp and they started handing the book
to the person as they talked.

Best Home Based Business The combination of the reason why and putting the book in
the hand of the prospect increased their conversion rate.
The kids talked to eight people and sold four books. Their
conversion rate? An impressive 50%.

Affiliate Marketing Program But they still weren't satisfied. They wanted more people
to buy their book. I tried explaining to them how in the
Internet marketing world, I'm happy with a one to two
percent conversion rate when I first start out. They
looked at me like I was crazy...The thought of knocking on
100 doors and only selling two books did not appeal to them
at all!

Money Site Thebillivard Com After some review, they decided that simply asking
a person if they wanted to buy a book made it too easy to
say no. So, they added a stronger call to action at the
end. And, they started going out in groups of two:

Online Business Opportunity "Hi, I'm Ben and I'm the author of 15 Reasons I Love My
Dad. (Hand the book to the prospect.) It's a fill-in-the-
blank book that lets children show their dad how much they
love him."

Pay Per Click Affiliate "And I'm Cassie. We're raising money to take a musical
theater class. We're running a neighborhood special today.
You can get the book for only $10 instead of $14.95. How
many would you like to buy?"

Cnn Money The next time out, they went to eight houses and sold six
books. Conversion rate? A whopping 75%!

Business Opportunity Lead No one bought more than one book but instead of being
told, "No, I'm not interested" most people responded by
saying, "Ohhh, I think one is enough..."

Affiliate Program Directory Granted, the kids have only sold 15 books and they've got
a way to go to reach their goal of selling 159. And, their
numbers are too small to conclusively say that each little
change was directly responsible for the corresponding
increase in sales. But, assuming their results are valid,
what Internet marketing tips can you learn from a 10-year-
old?

Making Money Program First, set a goal. Know what you want to accomplish.

Work From Home Business Second, create a plan for accomplishing your goal. Adding
a deadline always helps.

Internet Marketing Affiliate Third, start somewhere and then make changes to improve
your sales. They can only get better.

Money In The Bank Fourth, give an incentive to take action now - offering a
limited time special or a limited number of items for sale
creates a sense of urgency.

Internet Home Business Fifth, tell your prospects the reason for your offer.

Credit Card Affiliate Program Sixth, have a strong call to action so people know exactly
what you want them to do.

Unclaimed Money And seventh, know your numbers. Make changes designed to
improve your conversion rate and then monitor what happens.

Mlm Business Opportunity And there you go. Real world Internet marketing lessons
learned from a 10-year-old.

Ppc Affiliate Program About The Author:

Money Exchange Cindy Kappler is a successful online marketer. Get her free
report, "Case Studies: A Behind the Scenes Look at How the
Internet's Top Marketers Create Profit Producing Advertising
Campaigns" at http://www.InternetMarketingScoop.com

Income Opportunity Home Based

Make Money With Affiliate Cindy Kappler is an entrepreneur with several successful
online businesses. Cindy and Yanik Silver
co-authored Web Ad Magic, a massive collection of profit-producing autoresponder sequences,
emails and ezine ads you can model and use for your own Internet marketing, and Online Marketing Secrets Uncovered, a detailed home study
course for Internet marketers. Get her free report "Case Studies: A Behind the Scenes Look at How the Internet's Top Marketers Create Profit Producing Advertising Campaigns". Get your free copy here => Internet Marketing Case Studies

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