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TACODA Expands Audience Networks Infrastructure to Meet Massive Scale Sought by Brand Advertisers

Partners with BURST! Media and Akamai

New York (August 24, 2005) TACODA, the leading provider of behaviorally-targeted online advertising solutions, has partnered with BURST! Media and Akamai to deliver critical infrastructure services for TACODA Audience Networks. Audience Networks is a behaviorally-driven online advertising network that delivers brand advertisers targeted audience at scale, across quality website environments.
BURST! Media is providing technology for ad serving and inventory management in a large scale network environment. They have developed a highly customized solution to plug into TACODAs patent-pending behavioral targeting technology. TACODA is leveraging Akamais EdgeSuite to enhance the networks reliability, ensure optimal response time and extend its geographic reach.

Make Money Online Were licensing best-of-breed technologies to support the massive scale requirements of Audience Networks, says Dave Morgan, TACODAs CEO. TACODAs Engineering group includes the core of the technology team which ten years ago developed the industry standard in ad serving, Open AdStream. Nevertheless, when we evaluated our options for ad serving and front-end capabilities for TACODA Audience Networks, BURST! was the natural choice. We know them, we trust them and their suite of products and commitment to service are beyond compare. Akamai is the acknowledged leader in delivering proven solutions for internet-based performance, reliability and scalability challenges. As our network grows rapidly to significant scale, were certain that both BURST! and Akamai can support that growth.

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Internet Business Opportunity We are pleased to play an important role in enabling TACODA to support the successful launch of its network, says Jarvis Coffin, President and CEO of BURST! TACODA is far in front of every other behaviorally-driven network not only in technology but in distribution and advertiser demand. If you are looking for the future of brand advertising, TACODA Audience Networks is it.

This initiative coupled with TACODA's strict rules of conduct and enforcement for its network publishers sets a new standard for advertising networks. "Our goal is to provide advertisers with a 'clean, lit environment' for their marketing messages, " says TACODA President & COO Curt Viebranz. "Since behaviorally targeted ads are, by design, served out of context to people rather than pages, advertisers must be reassured that their ads won't appear on pages that will in any way damage their brand. Brands that entrust TACODA to serve their ads will be confident of a clean environment."

Free Money Given the rapid growth in TACODA Audience Networks, were pleased to partner with TACODA to help them scale their business, said Paul Sagan, Akamai President and CEO. As more and more brand advertisers use TACODAs behavioral targeting network, theyre realizing the benefits of easily reaching the audiences they want in the volume they need.

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BURST! Media (www.burstmedia.com) is the most reliable online network for discriminating publishers and advertisers who value integrity, performance, and personalized support. BURST! reaches approximately 1 in 3 people online across 2,000 websites, delivers more than 4 billion impressions every month, and is among the 15 largest online media properties in terms of unique visitors and reach (according to comScore Media Metrix). By providing thousands of web publishers with tools and expertise from ad sales to email newsletter tools and community forums for learning, BURST! helps publishers generate sustainable revenue. BURST! also markets AdDesktop, a competitively-priced, ASP ad management solution that helps web publishers securely target, serve, track and report the performance of online advertising campaigns. The company, founded in 1995, is based near Boston, and was recently named the 11th fastest growing private company in Massachusetts by the Boston Business Journal.

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Free Online Affiliate Program Cambridge, MA-based Akamai (www.akamai.com) is the leading global service provider for accelerating content and business processes online. More than 1,700 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow.

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Auction Coin Money Paper TACODA (www.tacoda.com) is the pioneer and leading provider of behavioral-targeted online advertising solutions for driving quality branding relationships. TACODA delivers advertisers the highest quality, targeted audiences from premium sites, powering successful online advertising campaigns. TACODA-enabled websites, which number over 2,000, reach over 70% of the US internet audience monthly. Its roster of customers, mostly Fortune 1000 businesses, includes branded national, regional and vertical sites, and 75% of the top twenty US newspaper companies. Customers include New York Times Digital, Weather.com, iVillage, Gannett/USATODAY.com, The Tribune Company, Belo Interactive, BusinessWeek.com, About.com, Advance Publications Advance Internet, and cars.com. Virtually every top 50 online marketer has run campaigns on TACODA-enabled sites such as leading travel, automotive, packaged goods, consumer/health products and consumer electronics companies.

Franchise Business Opportunity TACODA, AUDIENCE NETWORKS and AUDIENCE MANAGEMENT SERVICES are trademarks of TACODA Systems, Inc.

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