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Strategy Analytics: Nokia, Siemens, And SonyEricsson Lead the Way in Mobile Handset Satisfaction

Battery & Display Dissatisfaction A Growing Concern

BOSTON & LONDON--(BUSINESS WIRE)--July 20, 2004-- Strategy Analytics' newly released research, "Western Europe Mobile Handsets: Nokia, Siemens, and SonyEricsson (SEMC) Lead the Way in Feature Satisfaction," finds that the chasing pack led by Siemens, SonyEricsson, and Samsung have raised the feature, style, performance benchmarks and are narrowing the satisfaction gap with market leader Nokia.
This Wireless Device Strategies (WDS) service report detected major improvements in end user "Overall Satisfaction" with Siemens and SonyEricsson cellphones. Aggressive marketing campaigns by Siemens and SonyEricsson with stylish, feature-rich, and reliable phones have boosted overall consumer satisfaction broadening their brand potential in this region.

Analyst Eddie Tapiero, author of the report, comments, "Nokia, Siemens, and SonyEricsson are the leading vendors overall in terms of user satisfaction. Motorola's lengthy delay in 2003 in upgrading its European portfolio relative to its US line up caused the firm to lose ground across all features. Sagem and Alcatel are relative losers in terms of feature satisfaction. Sagem shows significant declines in user satisfaction across all features while Alcatel lost ground in user satisfaction ranking in the display, keypad, and UI areas. Nokia's best selling tool has been user satisfaction but now, Siemens and SonyEricsson are competing at the same level."

David Kerr, Vice President of the Global Wireless Practice, notes "As the European market evolves from monochrome to color, from SMS to MMS and from camera phones to camcorder phones, smaller players have been faster to innovate and have been nibbling away at Nokia's market share. We are entering a new era fuelled by consumer preference changes and accelerated by operator activities where style and performance are being prioritized over handset brand. User satisfaction with mobile features is down as the combination of increased complexity and the so far unfulfilled promise of multimedia have left users disappointed. "

About Strategy Analytics

Strategy Analytics, Inc., a global research and consulting firm, provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Newton, MA and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com

Contacts


Strategy Analytics
US Contacts:
Eddie Tapiero, 617-614-0704
etapiero@strategyanalytics.com
Chris Ambrosio, 617-614-0723
cambrosio@strategyanalytics.com
David Kerr, 617-614-0720
dkerr@strategyanalytics.com
European Contact:
Neil Mawston, +44(0) 1908 423 628
nmawston@strategyanalytics.com

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