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Poindexter Systems Takes Online Advertising Optimization To The Next Level

POE 3.0 Empowers Advertisers and Publishers To Develop The Most Compelling and Accurate Online Campaigns with Several New Breakthrough Features

New York, NY, June 7, 2004 Poindexter Systems, Inc., aleading provider of performance optimization technologies that enablemarketers to maximize the performance and profitability of their onlineadvertising campaigns, today released Progressive Optimization Engine(POE) 3.0, the latest version of its core optimization solution. POE3.0 includes several key enhancements that significantly improveadvertisers and publishers ability to achieve unparalleledperformance, efficiency and reach for their online campaigns.

Make Money Online With the release of POE 3.0, Poindexter has responded to themarkets biggest challenges when it comes to optimizing and managingonline advertising efforts. POE 3.0 addresses these concerns withseveral new capabilities, including:

• Publisher-side optimization: Includes an auction-pricingmodel for yield maximization, allowing publishers to apply POE acrossmultiple advertisers in order to improve their customers ROI andcorrespondingly increase eCPM.
• Multiple, competing models: Incorporates a widervariety of models, including: proprietary algorithms, CART, non-linearprogramming, Bayesian Belief Networks, etc. in order to have each type"compete" with the others for predictiveness. These are then testedagainst a hold-out set of data and the live campaign itself for maximalresults.
• Advertiser-customizable decay function: Allows clients to set the speed at which data decays to account for seasonality and changing audience characteristics.
• Integration with Search: Works with search bids and terms to allow for audience-level search engine optimization.
• Custom variables: Advertisers can easily add theirown custom segmentations to campaigns (i.e., customer value,customer/prospect flags and interest segments), bringing additionaldata to bear on marketing optimization.
• Multi-channel: Incorporates data from, and canoptimize on, graphical ads, search, email, onsite/CRM applications witha single, universal customer view.

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Internet Business Opportunity "POE 3.0 reflects the absolute latest in advertising optimizationtechnology, behavioral, and demographic targeting. Poindexter clearlyrecognizes the changing advertising needs of its customers," said BethWallace, Executive Director of Online Marketing. "Poindexterunderstands that online advertising is evolving and is becoming a keydriver for fully integrated campaigns. With the use of POE 3.0, we areable to deliver sophisticated and accurate online campaigns that takeour online advertising optimization to the highest level available."Working closely with Joe Zawadzki, founder and President of Poindexter,AOL has developed a unique methodology to drive ROI throughout thecustomer acquisition and retention cycle.

mail alerts, you can deliver your message to highly qualified prospects within appropriate content. Advertising in subscriber newsletters confers credibility, and, best of all, it often extremely affordable. For example, mail alerts sent by the Business Journals www.bizjournals. mediakit to any or all of their 42 markets for $75 per thousand. in newsletters about advertising opportunities on your own, or go through a site such as Topica (www.topica.com), which offers ad space in newsletters in more than 30 categories from utos to (omen and family.

Free Money Poindexters POE suite is the industrys first real-time statisticalmodeling platform that is composed of the Media Optimization, CreativeOptimization and Brand Optimization suite of products. POE usestraditional direct marketing principles and techniques such asclustering and predictive modeling to determine the most responsiveaudience for an advertiser and the most appropriate message for eachmember of that audience.

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Work At Home Business Poindexter acknowledges that the next-generation of compellingonline campaigns result in high impact and immediate result generation.Poindexter approached the additions to POE 3.0 with this in mind. Indoing so, POE 3.0 offers the richest array of data to report on,thereby allowing companies to provide the most finite, targetedadvertising possible while dramatically improving the profitability ofonline marketing investments.

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Free Online Affiliate Program Across the board, customers such as AOL, The New York Times, andEddie Bauer have selected Poindexters Progressive Optimization Engine(POE) Suite, to provide an improved level of targeting, data analysisand return on investment for their online advertising campaignspreviously unachievable with first-generation ad serving andoptimization solutions, said Dr. Steven Jacobs, CTO of PoindexterSystems.

"It is a great opportunity for Lietuvos Telekomas to introduce the most efficient marketing and sales services online and thereby expand the online advertising market in the Baltic region. known companies in the world have been successfully applying these solutions for years. I believe that the fact that there is total transparency of results and statistics for all involved parties allows Lithuanian businesses to accumulate the highest benefits from the online marketing as well as continue successful development of their activities, " said Tapio Paarma, General Manager of Lietuvos Telekomas.

Auction Coin Money Paper With POE 3.0, these world-class companies will have the ability torealize immediate ROI on their online advertising investments, addedRich Person, CEO of Poindexter Systems. The fact is, no other solutionon the market provides the level of accurate targeting, reporting andanalysis that POE 3.0 delivers.

Franchise Business Opportunity POE 3.0 is available now.

Best Free Online Affiliate About Poindexter Systems

Blogging Money Thebillivard Poindexter Systems, Inc., a leading provider of performanceoptimization technologies that enable direct marketers to maximize theperformance and profitability of their online advertising campaigns.The companys Progressive Optimization Engine (POE) is the industrysfirst real-time statistical modeling platform that uses clustering andpredictive modeling to identify audience viewing behavior and responseto various ads. Using Poindexters flagship POE Optimization Suite,companies such as America Online, American Express, ContinentalAirlines, and T-Mobile have significantly enhanced the accuracy andeffectiveness of their online advertising campaigns, maximizing theirbudgets and customer response. For more information, call 212-741-4222or visit our visit Web site at www.poindextersystems.com.

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