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IBM Survey Projects More Then Half of Holiday Purchases Will Involve Consumer Electronics Products

Consumers Identify After-Sales Service as Major Differentiator for Manufacturers

ARMONK, NY -- Nov 22, 2005 -- A recent IBM survey revealed 55 percent of consumers plan to spend some portion of their holiday budget on consumer electronics. These findings complement results revealed in another IBM survey that indicated an expansion of after-sales service could become a competitive differentiator for consumer electronic manufacturers. Eighty percent of respondents in that survey said they would be willing to pay a premium for these services.
Two-thirds of consumers buying electronic products are seeking multi-functionality from their devices. This finding fuels the growing trend of convergence among electronics manufactures and continues the prospects for growth among service providers and manufacturers seeking to fill the information and multi-service opportunities.

Make Money Online "Both IBM surveys reinforce the emerging trend in the consumer electronics industry that consumers are looking for Meta-Value," said George Bailey, IBM Business Consulting Services' global leader for the electronics industry practice and co-author of a soon to be released book "Irresistible! Markets, Models and Meta-Value in Consumer Electronics." "It's not just the device, but the game changing nature of combining new product technologies with accessories, services, and content to provide a simple but complete solution. A solution that changes the way the consumer lives his or her life."

With a strong holiday season expected in the weeks ahead, many small businesses are finding good reason to celebrate this year. According to Constant Contact' survey, nearly half (47 percent) of U.S. small businesses are planning a holiday party for their business, store, or office in 2006. In addition, 39 percent of small business owners will reward employees with holiday bonuses, up two percent from 2005. Constant Contact (www.constantcontact.com) is the leading email marketing service for small businesses, associations, and nonprofits.

Internet Business Opportunity Despite this unprecedented demand for consumer electronics, electronics companies are still plagued with tight profit margins averaging nearly three percent. Looking to capitalize on the high demand for electronics, manufacturers are exploring new markets and business models to create differentiating value. One area IBM is advising clients to pursue is the expansion of after-sales service to capture more market share and widen their profit margins.

> Hottest Holiday Gift, Omaha Steaks Leads the Trend (November 26, 2007) Omaha, Consumable gifts that provide an "experience" and the opportunity to be shared with others are topping the list of the hottest gifts for the 2007 holiday season. Data from a recent survey conducted by Packaged Facts, a division of MarketResearch.com, indicated that consumer food gifting increased by an estimated 56% between 2004 and 2006, as compared to consumer gifts overall which experienced an 8% decline during the same period.

Free Money The demand for high-margin services is growing. Of those buyers planning to spend more than $500 on consumer electronics, approximately 65 percent said they would pay more for services on these purchases. In fact, this year alone, 54 percent of consumers plan to spend $500 or more on electronics. Nearly half of consumers expect better service and selection from the manufacturer, and more than one-third of manufacturer-direct shoppers want access to content and other services from the manufacturer.

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Work At Home Business Almost half of survey participants (41 percent) indicated that they would seek after-sales service from the manufacturer-certified service contractor, with 24 percent choosing a private service contractor not affiliated with the store or manufacturer. Only 10 percent of survey participants indicated they would seek service from the store where they purchased the item.

City of Industry, Calif, -Newegg.com, a major consumer electronics, tailer only in its sixth year of business, grossing online retailer of 2006.

Free Online Affiliate Program While the study found that two-thirds of consumers plan to buy from mass merchandisers, a surprising number (27 percent) stated that they would make their purchases directly from the manufacturer.

Celestron's newest innovative product, SkyScout, introduced at the 2006 International Consumer Electronics Show in January, market product of its kind. It is a handheld, or locate over 6, 000 celestial objects, transforming the night sky into a personal planetarium. It has recently been named the "Best of Innovations" in the personal electronics category for the annual showcase of new products at the Consumer Electronics Show.

Auction Coin Money Paper Survey Methodology
The results reported represent data from two independent IBM surveys. The first study, the IBM Holiday Shopping survey, was conducted by phone and polled 1,000 Americans planning to make holiday purchases this season. At a 95 percent confidence level the survey has a margin of error of +/- 4 percent. The second survey, the IBM Electronics Shopping survey was launched online via Zoomerang with 1,017 responses from adults who purchase home electronics.

Franchise Business Opportunity About IBM Business Consulting Services
With consultants and professional staff in more than 160 countries globally, IBM Business Consulting Services is the world's largest consulting services organization. IBM Business Consulting Services provides clients with business transformation and industry expertise, and the ability to translate that expertise into integrated, responsive, on-demand business solutions and services that deliver bottom-line business value. Over the past several years, IBM Business Consulting Services has developed industry-leading transformation consulting skills and delivery capabilities in key areas, including Human Resources, Financial Management, Customer Relationship Management and Procurement. For more information, visit www.ibm.com.

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