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'Make Sure Affiliate Programs Pay you for every Sale'

When joining an affiliate program there are many decisions
you have to make. Unfortunately, few people query what kind
of tracking software the program uses. To overlook this can
prove costly, and means you may never be credited with
5% - 10% of your affiliate sales.

A good affiliate program will use quality affiliate tracking
software that is reliable and tracks all of your sales.
You must make sure that they not only track online sales, but
also sales by phone, fax and mail order. Many companies
only track online, and this means you will lose between
5% - 10% of your sales.

Also, make sure that the affiliate program uses 'cookie
tracking' software to ensure that you will be credited for
sales from people who don't buy the first time they visit
your website, but come back and buy at a later date.

For those of you who don't know what a 'cookie' is.
A cookie is a small piece of information that a web site
puts on your hard drive so that it will remember you
when you return later. This is how cookies can be used to
track visitors to a web site. In this way the affiliate program
will be able to track all the sales from your site, even though
the visitor did not buy on the first visit to the web site.

Many affiliate programs use software that only tracks about
80% of your sales. It has to be said that many of the popular
affiliate companies are guilty of this. So beware big names!
Some companies use tracking software that only pays if the
customer visits your link and buys straight away. If the
visitor returns to your site an hour later... a day later...
week later... and buys, you will not be credited for the sale.
Good 'cookie tracking' software ensures that this never
happens.

So, before you join any affiliate scheme make sure to ask
about the kind of tracking software they use. It could save
you a small fortune in the long term.


® 2004 by John Lynch



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