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Keywords - Don't underestimate their importance

Everyone knows all about keywords right? Well, that's what most people think, and to a degree that are probably right. However, in this article we are going to look at not just the importance of having targetted keywords, but also which keywords you should use on your site, and in what order they should be listed in your META tags, and elsewhere on your site.

Make Money Online Ok, so you've got a list of 100 really good keywords. Here are a few steps you should take:

He conveys something of the importance of this largely underestimated theologian holding one of the central offices in the Church at this tempestuous yet exhilarating time in history.

Internet Business Opportunity 1. Remove any keywords that are only one word (eg. money). These keywords will not bring you targetted visitors.

    This will help you make successful acquaintances.

  • Keywords can tune your search to specific criteria that are of great importance for you.

Free Money 2. Remove any keywords that don't directly relate to your site, you really only want a list of 5 - 10 keyword phrases of 2 - 4 words (eg. home based business, earn money from home etc.) Don't worry about having a short list if you do, it will change in the next steps : )

The current importance of Internet search engines as a driver of web traffic cannot be overstated. The higher a website is ranked in the results for a search for given keywords, the more customers are likely to visit that site. Proper implementation of Search Engine Optimization (or "SEO") techniques can result in your website placing much higher in search results than it would without such techniques. These methods include proper use of the keywords and keyword phrases on your page....

Work At Home Business 3. Ok, now for some good stuff. Open up the Overture Keyword Selector Tool. Enter in what you think your best keyword phrase is, then click on the little blue arrow. (eg. "work at home business")

"We've all heard of the old adage 'it's who you know not what you know' but for many small firms today, the importance of building relationships is being seriously underestimated, " said Stephen Pegge, head of communicati9ons at Lloyds TSB Business.

Free Online Affiliate Program 4. Now, what you will see immediately is the popularity of your search term witht he number of searches done at Overture for the past month. You'll also see similar search terms with their popularity listed.

Enter the root keyword that best defines your marketing space. This will give you a list of competitors for that keyword. However, there may be many competitors in your market that do not bid on the root word, rather long tail words. The easiest way to discover these competitors is to click on one of the domains that appear for the root keyword, then click on one of the long tail keywords that appear for that domain. This will give you the opportunity to find all the competition in your marketing arena.

Auction Coin Money Paper 5. Create a simple text file and list in it each search term and it's popularity. Feel free to try different searches, and sometimes it is better to just use 1 word, and let the tool provide you with suitable phrases.

Franchise Business Opportunity 6. Sort your list by search popularity, ie. the highest numbers go at the top.

Best Free Online Affiliate 7. Now, delete any more than 10, and certainly anything that has a number of under 10,000.

Blogging Money Thebillivard 8. Now you have your new list of keywords, ensure that you enter them into you META tag in the order they are listed. An example which I use for this page is below:

Best Home Based Business

Affiliate Marketing Program 9. Now, the next step which is equally as important is to include the first 2 keywords in your page title, in your headings and at the beginning of your description META tags. The sonner a search engine see your keywords, the better your listing will rank.

Money Site Thebillivard Com 10. Ensure that you use all of your keywords at least once on your site! Some search engines will penalise sites for list keywords in their META tag that do not exist anywhere else on the website.

Online Business Opportunity Well, that's about it in a nutshell, remember that good keywords are imperative in driving search engine traffic to your website. The more people that search for a term, the more people that are likely to visit your site - sounds simple I know, but you'd be amazed at how many people ignore this simple rule!

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Cnn Money Matthew Rankin is the webmaster and owner of SearchPronto - a pay per click search engine.

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