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Last Update: Tuesday, January 04, 2005.

Make Money Online In this article I show you how to improve your link popularity with internal, incoming & outgoing links, which will in turn improve your search engine rankings.

Reciprocal Linking as a Effective Marketing Tool Reciprocal linking is the art of getting other websites to link to yours. A major benefit of a reciprocal linking campaign is an improvement in your search engine ranking. As more and more websites link to your website, your link popularity improves. When your link popularity improves, your rankings in many search engines will also improve. Reciprocal linking is largely an "I'll scratch your back if you'll scratch mine" activity. mail asking them to link to you. In true quid pro quo fashion, you generally offer to link back to them.

Internet Business Opportunity Link popularity, which refers to the number of links pointing to and from related sites, is considered by many search engine experts as the most important element of a site's relevance in search engines.

Would you like to know your current link popularity Here's a free tool that will check your link popularity in AllTheweb, AltaVista, AOL, Google, HotBot and MSN. This tool will also compare your link popularity with your competitors. www.marketleap. Now that you know your link popularity, you may be wondering how you can increase it.

Free Money If you're not sure what your site's link popularity rating is, then use this link popularity check tool to check your link popularity rating in the top search engines.

Writing articles can improve your traffic by improving link popularity. You can send articles to websites that publish articles. They link to you as the source. Then, Google (one of the main search engines) gives your site more relevance in searches because you have a lot of sites link to you. Hence, you have higher "Link Popularity" a key metric for ranking higher in Google searches. Every article is automatically full of keywords that potential visitors search for in the search engines. Also, when you publish many articles about the topic of your business, your visitors will see you as an expert in your business are, giving your site credibility.

Work At Home Business There are three types of links that will increase the link popularity of your site; internal, incoming and outgoing links.

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Free Online Affiliate Program 1. Internal Links

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Auction Coin Money Paper Internal link popularity refers to the number of links to and from pages within a site.

Franchise Business Opportunity Make sure you cross link your important related pages back and forth. By doing so, you are telling search engine spiders that those are the most important pages of your site.

Best Free Online Affiliate Cross linking your pages also helps the search engine spiders find and index your most important pages quicker, especially if some pages are buried deep within your site.

Blogging Money Thebillivard 2. Incoming Links

Best Home Based Business Incoming link popularity refers to links pointing to a site from other related sites. In addition, there are two types of incoming links:

Affiliate Marketing Program Links From Sites You Control
You can control your site's theme by setting up several small related sites. Then cross link them all together, including links back to the main site.

Money Site Thebillivard Com Select keywords that describe the theme of the main site and use those same keywords to link to the main site from the other sites.

Online Business Opportunity The reason for doing this is because some of the major search engines, such as Google, place a great importance on the text used within links.

Pay Per Click Affiliate Links From Sites You Do Not Control
There are three ways of finding sites to link to yours.
i. Find Sites That Link To Your Competition

Cnn Money Did you know that search engines can tell you which sites link to your competition? To find out, visit your favorite search engine and enter, "link:" followed by the competitors domain name (with and without "www").

Business Opportunity Lead For example, "link:theirdomain.com" and "link:www.theirdomain.com." (Quotation marks not required)

Affiliate Program Directory To check the link popularity of your own sites, simply replace "theirdomain.com" with your own domain names.

Making Money Program ii. Find Link Partners In Web Directories

Work From Home Business Do not forget that all the sites listed in the same category as yours in the major web site directories, such as Yahoo!, LookSmart and the Open Directory Project, are ideal link candidates too.

Internet Marketing Affiliate Once you have compiled a list of related sites, add a link to them in your site. Then send an email to each site owner informing them that you have linked to their site and politely ask them for a link back to your site. Don't forget to tell them about the benefits of exchanging links in this manner.

Money In The Bank iii. Find Sites That Accept Site Submissions

Internet Home Business Another way of finding sites to link to yours is to find sites that accept site submissions. To find such sites, visit a search engine, such as Google, and search for:

Credit Card Affiliate Program "add url" "your keywords"
Replace "your keywords" with those related to your site. Include the quotation marks to ensure the search engine only return pages with the exact search phrases you enter.

Unclaimed Money Also try replacing, "add url" with one of the following sets of search phrases:

Mlm Business Opportunity add site, add link, add a url, add a site, add a link, submit url, submit site, submit link, submit a url, submit a site, submit a link.
In addition, you can also find site submission pages by searching for the actual page. So, try replacing the "add url" search phrase with one of the following page names:

Ppc Affiliate Program addurl.html, addsite.html, addlink.html, addaurl.html, addasite.html, addalink.html, submiturl.html, submitsite.html, submitlink.html, submitaurl.html, submitasite.html, submitalink.

Money Exchange add-url.html, add-site.html, add-link.html, add-a-url.html, add-a-site.html, add-a-link.html, submit-url.html, submit-site.html, submit-link.html, submit-a-url.html, submit-a-site.html, submit-a-link.

Income Opportunity Home Based add_url.html, add_site.html, add_link.html, add_a_url.html, add_a_site.html, add_a_link.html, submit_url.html, submit_site.html, submit_link.html, submit_a_url.html, submit_a_site.html, submit_a_link.
You could also try replacing the ".html" extension with others, such as ".htm," ".shtml," ".cfm," etc.
3. Outgoing Links

Make Money With Affiliate Outgoing links refers to links pointing to other related sites from your site.

Money Gram Search engine spiders will crawl your site's outgoing links and determine that the content of the sites you link to are related to the content of your own site.

Home Internet Based Business Search engines like sites that link to related content, especially "authoritative hubs" that other sites "suggest" (i.e. link to) as a reference for information on a particular topic.

Advertising Affiliate Program Link Keywords
It is important to name your internal and outgoing links carefully. Since keywords are important in determining the relevancy of a page, it is essential that they are used throughout a page.

Make Money At Home The page title, headers and links should always include the keywords describing the page.

Homebased Business Opportunity Therefore, I suggest that you always name a page using the keywords relevant to the page. In turn, the visible link text used on other pages to link to the page should use the same keyword phrase as the page name.

Online Affiliate Program For example, if the title of a page is "Link Popularity." Then the page name should be "link-popularity.html," or "link_popularity.html."

Money Investing Make sure you include a hypen or underscore between each word. This will ensure that search engines index each word as a separate keyword. There's no difference to using a hypen or underscore.

Work At Home Based Business Do not pack all the words together. For example, "linkpopularity.html."

Affiliate Sales Program You should also make sure that all links to that page use the link text, "Link Popularity."

Making Money You notice how everything fits together?

Home Based Mlm Business Link Quality

Pay Per Sale Affiliate Program Studies have shown that the quality of the links is just as important as the number of links to your site.

Mad Money The types of sites you should concentrate on getting links from include major search engines (Google), popular web portals (MSN), web directories (Yahoo! and the Open Directory Project), high trafficked sites (eBay and Amazon), news sites (CNN), weblogs, and sites related to your site's topic.

Business Opportunity From Home Search engines consider links from major search engines and web portals as big votes of confidence for your site.

Mortgage Affiliate Program Incoming Links Mistaken As Link Popularity Boosters

Microsoft Money There are two types of incoming links that some people mistake as links that will boost their link popularity;

New Business Opportunity Pay per click advertising links, such as Overture and Google AdWords Select.
Affiliate program provider links, such as Commission Junction.
Such links never link directly to your site, so they will not help your link popularity rating. These types of links actually point to their own site, which then redirects the visitor to the correct site. They are used for tracking purposes.

Web Master Affiliate Program However, if you host the affiliate program software on your own server and the affiliate tracking links point to your web site, then those links will count towards your site's link popularity.

Money Converter Link Exchanges And Farms

Affiliate Program Software A word of warning! Never ever use links from link exchange sites and link farms.

Money Conversion Link farms are networks of heavily cross linked pages on one or more web sites, with the sole intention of improving the link popularity of those pages and sites.

Best Home Business Opportunity Many of the top search engines consider such links as spam, so stay clear of these types of links.

Join Affiliate Program Conclusion

Check And Money Order Cashing Do not underestimate the influence link popularity plays in the ranking of your web pages. It is actually possible to achieve top rankings almost entirely on link popularity alone. So, spend time improving your site's link popularity.

Business Investment If you want to save time and effort, I recommend using a link finder and management tool, such as Arelis.

Business Opportunity Affiliate Good luck with improving your link popularity!

Money Market

Business Home Internet About The Author: Michael Wong is a respected internet marketing expert , and the author of a leading search engine optimization book , numerous marketing articles , and reviews of marketing software and ecommerce software .

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