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Poindexter Systems Adds Utility Computing Capabilities To Poe Optimization Suite

New York, NY, May 3, 2004 Poindexter Systems, Inc., a leading provider of performance optimization technologies that enable online marketers to maximize the performance and profitability of their Internet-based advertising and media campaigns today announced that it has unveiled SmartServe, its fourth generation ad serving tool to now be seamlessly integrated into Poindexters Progressive Optimization Engine (POE) Suite. SmartServe is the companys innovative technology that provides trafficking, campaign management, and detailed reporting by leveraging the concept of utility computing. POE is the industrys first real-time statistical modeling platform that runs the Media Optimization, Creative Optimization and Brand Optimization suite of products. With the latest integration, advertisers can use existing network infrastructures to achieve unparalleled capacity, performance and efficiency without substantial investment in local hardware and software for ad serving.
Poindexters use of utility computing consists of processing and distributing advertisements entirely "at the edge" via several leading Content Distribution Networks (CDNs), such as Akamai, Mirror Image Internet and Speedera. The nature of CDNs allow for copies of content to be instantly replicated, cached and processed throughout their global networks. Thus, both processing and content delivery can occur at the location immediately adjacent to the viewer, without requiring a call to a central set of servers. This results in significant improvements to speed, reliability and cost effectiveness for Poindexter-delivered ads and content to the end-user. SmartServe also allows traffic to be dynamically routed across multiple networks without requiring advertiser, publisher or network involvement.

Make Money Online "Poindexter's willingness to embrace utility computing and CDNs is a testament to their commitment to raise the bar in all facets of online advertising delivery and optimization," said Frank Brilliant, vice president of sales and marketing at Mirror Image Internet. "By helping Poindexter leverage the Web to more reliably deliver ad campaigns, we are able to showcase the compelling features of utility computing to publishers, advertising agencies and the overall Internet marketplace."
Our objective is to continue to offer our customers sophisticated tools for advanced campaign management with a level of scalability that is unmatched in the industry, said Poindexter Systems chief executive officer Rich Person. By using the utility computing model, our customers are now able to focus on their core business and value-added services without the usual necessity of investing tremendous human and capital resources in their underlying technology backbone. By integrating the Smart Serve function into POE, we are able to give our customers the ability to touch a broader range of potential buyers more quickly, efficiently and cost effectively.

"...offers a better selection of tools and technical support than Norton SystemWorks..." CNET "With a massive toolset to optimize, clean, repair, protect, and maintain your PC, you'll find very little you can' navigate suite." Computer Shopper "They should have names this utility the 'kitchen sink'. disk defragging, Internet firewall duties, virus protection, privacy protection, system optimization, and more."

Internet Business Opportunity The latest version of Smart Serve functionality with Utility Computing is available now.

Homeworker.chk homeworker.chk success story image This Swiss online market place has utilized SMS to keep specialists in contact with existing and potential clientele, thus insuring they did not miss out on any business opportunities. Iganic Iganic success story image Iganic is a web design house focusing on strategic development and design implementation, as well as Internet and Intranet systems. In their competitive market, adding SMS services to their suite of offerings, enabled them to stand apart from their competitors and gain a significant market advantage.

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About Poindexter Systems

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Work At Home Business Poindexter Systems, Inc., a leading provider of performance optimization technologies that enable direct marketers to maximize the performance and profitability of their online advertising campaigns. The companys Progressive Optimization Engine (POE) is the industrys first real-time statistical modeling platform that uses clustering and predictive modeling to identify audience viewing behavior and response to various ads. Using Poindexters flagship POE Optimization Suite, companies such as America Online, American Express, Continental Airlines, and T-Mobile have significantly enhanced the accuracy and effectiveness of their online advertising campaigns, maximizing their budgets and customer response. For more information, call 212-741-4222 or visit our visit Web site at www.poindextersystems.com.

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