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Genesys Conferencing Improves Lead Generation and Marketing with Eloqua Conversion Suite

Eloqua's Marketing Automation Solution Converts Website 'Suspects' into Sales Prospects for Global Web Conferencing Firm

TORONTO--(BUSINESS WIRE)--June 29, 2004--

Make Money Online Genesys Conferencing (Nasdaq:GNSY), a global leader in integrated multimedia conferencing, has selected the marketing automation solutions and services of Eloqua Corporation to improve the effectiveness of its lead generation and marketing programs and automatically deliver "hot" prospects to the sales team in real time. Eloqua's Marketing Conversion and Program Builder solutions allow Genesys to create and deliver individually customized emails and digital collateral, track and analyze campaign effectiveness and prospect behavior and, based on a variety of pre-set criteria, automatically route leads to the appropriate sales person in real time.
"Eloqua allows our team to execute targeted, response-driven, automated emails, such as daily demo reminders, much more efficiently," said Kristi Rieger, global marketing communications manager for Genesys. "It allows us to accomplish what it would take a team twice our size to do without Eloqua, freeing up our time for other important marketing initiatives."

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Internet Business Opportunity Genesys uses Eloqua's Marketing Conversion solution in 25 locations in 21 countries across the globe. Eloqua Marketing Conversion uses website behavior to automatically tailor offers for Genesys demos to a particular visitor's interest or to up-sell current customers. Emails to new prospects include a link to schedule a live demo of Genesys, and positive responses are instantly passed to the company's CRM for sales follow-up. Conversely, emails to existing customers are fine-tuned to match their usage rates. Eloqua can easily be customized by individual users to produce a different automated response at each point of contact along the marketing and sales cycle.

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Free Money Eloqua's hosted software accelerates the launch of new services by automatically updating customer branding on sales and marketing collateral. It also automates the follow-up process for sales representatives who conduct online demos and the creation of localized email campaigns for international offices. Eloqua's new Program Builder allows organizations to build repeatable and detailed rules-based marketing and sales processes that include automated alerts and proactive "next steps" to increase lead generation efficiency and accelerate the sales cycle.

Work At Home Business "The Eloqua Conversion Suite helps companies better leverage their CRM solution by adding real-time data about marketing programs and prospect behavior," said Mark Organ, CEO of Eloqua. "With Eloqua, companies like Genesys Conferencing can automate the delivery of customized emails and relevant collateral, track and analyze direct mail campaign effectiveness and website visitors' behavior, and tightly integrate their marketing and sales programs. Eloqua understands every stage of the sales cycle and offers solutions and services to help companies accelerate prospects throughout the sales process."

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Free Online Affiliate Program The award-winning Eloqua Conversion Suite(TM) is designed to deploy quickly and easily and is comprised of four hosted modules: Marketing Conversion, which enables marketers to track online and offline campaigns in real time; Sales Conversion, which provides sales professionals with real-time prospect behavior and interest data and digital collateral distribution capabilities; Site Conversion, which offers website traffic analytics and web-based chat; and Hypersite, which creates individual, profile-driven website content for customers and prospects. To meet the demands of larger organizations, Eloqua offers Conversion Suite Enterprise Edition, an advanced solution that unifies all the Conversion Suite modules along with enterprise applications such as CRM. This comprehensive suite bridges departmental boundaries and enables marketing and sales departments to work in unison.

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Auction Coin Money Paper About Eloqua Corporation

Franchise Business Opportunity Founded in 1999, Eloqua Corporation is a leading provider of marketing and sales automation solutions and services for businesses demanding measurable and repeatable revenue increases from otherwise static customer data. Eloqua's award-winning technology platform enables sales and marketing organizations to maximize their efforts, acquire and build effective relationships with customers and prospects, and embrace the full power of customer relationship management (CRM) applications. For more information, please visit www.eloqua.com or dial 866-FAST-ROI (327-8764).

Best Free Online Affiliate About Genesys Conferencing

Blogging Money Thebillivard Genesys Conferencing is a leading provider of integrated Web, voice and video conferencing services to over 18,000 clients worldwide, including 200 of the Global 500. The company's services are designed to meet the full range of communication needs within the global enterprise, from small, collaborative team meetings to large, high-profile online events. The company's flagship product, Genesys Meeting Center, provides a single-platform multimedia conferencing solution that is easy to use and available on demand. With offices in 21 countries across North America, Europe and Asia Pacific, the company offers an unmatched global presence and strong local support. Genesys Conferencing is listed on the Nouveau Marche in Paris (Euronext: 3955) and Nasdaq (GNSY). Additional information is available at www.genesys.com.

Best Home Based Business Contacts

Affiliate Marketing Program
Antenna Group (for Eloqua Corp.)
Rachelle Marquez-Santos, 415-977-1911
rachelle@antennasgroup.com

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