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Make Money Online Sunnyvale, CA -- November 17, 2004 -- Yahoo! Personals (http://personals.yahoo.com) today announced the launch of Yahoo! Personals Premier - a revolutionary new service that fulfills the evolving needs of today's online daters. Yahoo! Personals Premier integrates an advanced matching system with two innovative self-assessment tests designed to help singles in search of more serious relationships find people who are the best fit for them.
The standard Yahoo! Personals service, which costs $19.95 per month, continues to serve a large population of casual daters with newly enhanced search and communication features aimed at meeting the growing needs of today's online daters. Yahoo! Personals Premier, which costs $34.95 per month, fulfills the needs of singles seeking long-term relationships with deeper personality profiling, advanced searching tools and an exclusive pool of like-minded singles. Both services allow singles to take the new, free Personality & Love Style Test and Relationship Test, which give them a stronger sense of who is most compatible with them. Singles can find more subscription and pricing information on Yahoo! Personals Premier at http://personals.yahoo.com/premierinfo.

Yahoo! is seeking an experienced Design Researcher to join the User Experience and Design team for Yahoo! Personals. Yahoo! Personals is one of the world's largest and most popular online dating services and holds a significant place in Yahoo!'s portfolio of products and services. The User Experience and Design Team mission is to define and design the user experience for Yahoo! Personals, 1 user experience in the online dating industry.

Internet Business Opportunity "Although the online dating industry is still in its infancy, singles' needs and expectations are evolving as they become more sophisticated online daters," said Lorna Borenstein, vice president and general manager of Yahoo! Personals. "We recognized a clear opportunity to demonstrate our leadership and expertise by enhancing our existing offerings and creating a service that offers singles what they want - choice, flexibility and the best tools available so they can say goodbye to an aspect of the dating life that some singles say feels like an endless string of coffee dates and embrace the next level of compatibility."

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Free Money Yahoo! Personals conducted extensive consumer research that showed single men and women categorized themselves as either casual daters or seeking long-term relationships. While they have different end goals, both groups indicated that they want an online dating service that offers more personal choice, and makes it faster and easier to find people who are most compatible with them. Market research also revealed that many singles currently paying for an online dating service noted a number of areas where they would hope for enhancements in the future. Key areas of importance were searching capabilities and tools that help them gauge compatibility and overall fit with a potential date. Yahoo! is serving singles' evolving needs by now offering an enhanced online dating service which addresses issues illuminated in this research.

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Work At Home Business Put Yourself to the Test
Designed exclusively for Yahoo! Personals by weAttract.com, the Personality & Love Style Test and Relationship Test use interactive re-enactments of real-life relationship scenarios instead of static multiple choice questions. This compelling real-life-scenario methodology is proven to be a more accurate indicator of how people are likely to act in everyday situations. Unlike any other online dating service, Yahoo! Personals integrates results of the free tests with its advanced searching and matching system to find singles that are the best fit for each other.

Yahoo! is seeking a Interaction Designer to join the User Experience and Design team for Yahoo! Personals, Yahoo!'s online dating business. Yahoo! Personals is the world's second largest online dating service and holds a significant place in Yahoo!'s portfolio of products and services. The User Experience and Design team's mission is to define and design the user experience for Yahoo! Personals, 1 user experience in the online dating industry.

Free Online Affiliate Program After taking the 8-10 minute Personality & Love Style Test, singles receive a customized report of their personality type, love style, biggest challenges and suggestions on which type of person is a good fit for them. They can then choose to include their personality type and love style in their Yahoo! Personals profile so others can conduct searches based on that criteria.

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Auction Coin Money Paper The Yahoo! Personals Premier Relationship Test, which takes approximately 30 minutes to complete, provides a personalized, in-depth report measuring compatibility with others, relationship skills, and much more. While anyone can take the Relationship Test for free, results can only be incorporated into searches by Premier members.

Franchise Business Opportunity The Premier Advantage
A key component of Yahoo! Personals Premier is SmartFit, an advanced system unmatched by any other online dating service in its breadth and depth of searching and matching capabilities. This first of its kind matching technology combines basic search criteria with results of the new Personality & Love Style Test and Relationship Test to identify the most compatible singles for each person using the service.

Best Free Online Affiliate Yahoo! Personals Premier subscribers also benefit from the following features:

Blogging Money Thebillivard * Overall Fit Rating - One to five hearts will appear within search results based on a combination of Personality Fit and Relationship Fit ratings
* Personality Fit - A measure of compatibility with someone else who has taken the Personality & Love Style Test; a rating ranging from "Good Fit" to "Poor Fit" appears directly in search results
* Relationship Fit - A five-point scale (from "Excellent" to "Poor") displayed directly in the search results indicates whether someone who has also taken the Relationship Test is a good fit
* Fit Optimizer - Singles are encouraged to provide feedback on how compatible they are with the people Yahoo! Personals recommends for them; feedback improves future search results

Best Home Based Business "With Yahoo! Personals Premier and the new unique self-assessment tools, online daters have the greatest opportunity to connect with people who are the best fit for them," Borenstein added. "We know that the element of chemistry is out of our hands, but we believe that our new technology delivers stronger compatibility which results in better first dates and ultimately, more second dates for singles."

Affiliate Marketing Program About Yahoo! Personals
Yahoo! Personals was first introduced in the U.S. in 1997 and has quickly grown to become one of the leading and most popular online dating services available. Yahoo! Personals and Yahoo! Personals Premier, launched in November 2004, offer a large, dynamic dating community where singles - including casual daters and relationship seekers - can search for, meet and communicate with like-minded people. Yahoo! Personals launched in Europe in June 2003 with sites in the United Kingdom and Ireland (http://personals.yahoo.co.uk), France (http://rencontres.yahoo.fr) and Germany (http://dating.yahoo.de). Additionally, a Personals site launched for Australia and New Zealand at (http://au.personals.yahoo.com/) and for Spanish speaking singles in the U.S. at (http://e1.personals.yahoo.com/).

Money Site Thebillivard Com About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

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