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24/7 Real Media Announces Release Of Open Advertiser 2.5

Two Major European Agencies jom_com of Germany and Start Me Up of France Upgrade to Open Advertiser 2.5

NEW YORK -- February 10, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today introduced Open Advertiser 2.5, a new version of its ad management system which provides marketers and agencies deeper insight into the performance of their ad campaigns, so they can get better results from their Web advertising.
Open Advertiser 2.5 gives marketers more information than ever before about how potential customers are interacting with their Web advertising. Revenue reports now contain detailed order information, enabling advertisers to better understand individual customer purchase behavior. Other reports enable advertisers to better optimize their online campaigns by calculating their cost per conversion, ROI, and other metrics critical to measuring the success of their campaigns.

Make Money Online Additionally, Real Media Europe, a division of 24/7 Real Media, Inc, announced that jom_com GmbH, an affiliate of JOM Jschke Operational Media GmbH, one of Germany's leading media and marketing agencies, has signed an agreement to license Real Media's Open Advertiser 2.5. Real Media Europe also announced that the French agency, Start Me Up, a Paris-based direct marketing and online communications agency, signed an agreement to use Open Advertiser 2.5.

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Internet Business Opportunity Real Media Europe explained that jom_com upgraded to the Open Advertiser 2.5 solution to enable it to take advantage of its advanced delivery and targeting options, as well as to have access to unprecedented detailed reporting. "Open Advertiser 2.5 makes possible optimized and detailed reporting," said Lars Krummland, account manager, media planning of jom_com. "We have access to important data such as unique viewers. We can also measure the real cost of a campaign and determine its return on investment. This enables us to optimize offline-campaigns in the online media even more efficiently."

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Free Money Harald R. Fortmann, managing director of Real Media Deutschland, said, "We are delighted that jom_com has become the first German customer of Open Advertiser 2.5. This contract shows that Real Media Europe introduces innovative products that help agencies work better with advertisers by giving them the right reporting tool to measure return on their advertising investments." Real Media Europe reported that Start Me Up upgraded to Open Advertiser 2.5 to take advantage of its ability to manage all of its clients' advertising campaigns in an efficient and effective manner.

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Work At Home Business Denis Boulet-Gercourt, CEO of Start Me Up said, "Thanks to Open Advertiser we can offer our advertisers unprecedented unique user reporting including where user duplication exists, either by Site or by Site Channel. Additionally the ability to track the return of investment of users by inserting dynamic costs has given us excellent insight into the value of specific audiences and the sites they visit."

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Free Online Affiliate Program Christopher Wagner, CEO Europe , said, "Open Advertiser 2.5 gives marketers and agencies greater control in matching the right creative with the right prospect. Open Advertiser 2.5 demonstrates 24/7 Real Media's commitment to providing advertisers with superior tools that empower them, helping them to understand the interaction between traffic and transactions and ultimately making it possible for them to get better results from their Web advertising."

- May 10, - 7 Real Media, Inc. ( TFSM), a pioneer in interactive marketing and technology, today announced that Register.com has chosen to renew its agreement to use Open AdStream Local as its exclusive ad serving solution. Register.com has been using Open AdStream Local as its exclusive ad serving solution since 2000.

Auction Coin Money Paper Open Advertiser is 24/7 Real Media's Internet advertising management solution for advertisers and ad agencies, offering innovative targeting and reporting functionality, and ease of use - all with a unique emphasis on brand and data protection.

Franchise Business Opportunity About 24/7 Real Media, Inc.
24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization, online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.

Best Free Online Affiliate About jom_com GmbH JOM Jschke Operational Media Gmbh and its New Media affiliate jom_com Gmbh provide consulting in media and marketing. JOM integrates an efficient and individual media mix using a variety of communications channels for national accounts. Its competencies include strategic consulting for media, optimization of media, media buying, online consulting, campaign management, research and forecasting, sponsorship as well as regional marketing. jom_com offers an independent, objective consulting service, using high-performance marketing and media tools to provide detailed and customer-specific reporting.

Blogging Money Thebillivard About Start Me Up
Start Me Up is a leading French agency for advertising, online communications and direct marketing. Start Me Up's digital marketing expertise covers the design of Web sites and the design and management of online campaigns, including offering tracking data for better optimization. Founded in 1999, Start Me Up has 30 employees. Its clients are drawn primarily from the banking and credit industries.

Best Home Based Business Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of February 10, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

Affiliate Marketing Program For more information about 24/7 Real Media Inc., please contact:

Money Site Thebillivard Com Investor Relations
Trc N. Nguyen
VP, Investor Relations
Stern & Co.
Telephone: 212-888-0044
Email: tnguyen@sternco.com

Online Business Opportunity Media Relations
Jill Janson
The MWW Group
Telephone: 212-827-3765
Email: jjanson@mww.com

Pay Per Click Affiliate Real Media Europe
Estelle Reale
Communication Director
Telephone: +33 1 56 59 69 90
Email: esteller@realmedia.com

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