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Nielsen//NetRatings Reports: Majority of Online Searchers Use Multiple Search Engines, Pointing to a Fluid Competitive Landscape

Nielsen//NetRatings MegaView Search Service Releases Latest Online Search Engine Share: Google Secures 47 Percent of All Searches; Yahoo! Garners 21 Percent; MSN Captures 13 Percent

NEW YORK, Feb. 28 /PRNewswire-FirstCall/ -- Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, reported today that a minority of searchers exclusively use only one of the top three search engines-Google Search, Yahoo! Search and MSN Search.
According to the latest custom research from Nielsen//NetRatings MegaView Search, 58 percent of Google searchers also visited at least one of the other top two search engines, MSN Search and Yahoo! Search, showing that even though Google's market share is dominant today, there is significant opportunity for its competitors to grow their share (see Table 1). The use of multiple search engines is not limited to Google's searchers. Nearly 71 percent of those who searched at Yahoo! also visited at least one of the other top two search engines, and 70 percent of those who searched at MSN also tried their luck at one or both of the other two.

Make Money Online "While it shouldn't surprise anyone that Google is the search engine to beat, it is critical that all of the major search players, including Google, recognize that they exclusively own only a minority of their users," said Ken Cassar, director, strategic analysis, Nielsen//NetRatings. "This highlights an opportunity and a threat to all of the established players in the market, and underscores the importance of continued innovation in a highly competitive market that is anything but mature."

Having relevant "keywords" to support your domain name is also an important consideration and will enable customers to find your online business effortlessly through Web based search engines. Another excellent marketing tactic you should consider is to have multiple URL addresses (including your domain name) point to the very same Web site. This is very simple .....This will allow you to keep your legacy domain name, business names conduct commerce and are listed in the search engines, significantly increasing your Web site's overall traffic."

Internet Business Opportunity Table 1: Top 3 Search Engines Ranked by Percent of Searchers Who Also Used Another Top 3 Search Engine, January 2005, U.S., Home & Work

 _________________________________________________________________________ Unique Searchers Who Also Percent of Users Used Another Who Also Used Total Unique Top 3 Search Another Top 3 Search Engine Searchers* (000) Engine (000) Search Engine _________________________________________________________________________ Google Search 70,998 41,267 58% _________________________________________________________________________ Yahoo! Search 46,774 33,099 71% _________________________________________________________________________ MSN Search 40,250 28,021 70% _________________________________________________________________________ Source: Nielsen//NetRatings MegaView Search, February 2005

By © Arthur, The Online Internet Home Business Opportunity No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website. The goal of every webmaster for their website is to obtain the HIGHEST ranking available in google. However, the algorithm of google kept changing and it is not an easy task to reach that status.

Free Money *Note: Unique searchers are the total number of unique visitors that have engaged in search activity at the search engine during the specified reporting period, excluding internal site searches.

Points International is launching Suggestion Search, a new search tool that lets Points.com members personalize the Points.com Suggestion Engine. "Suggestion Search fulfills a vision we outlined when we started the Suggestion Engine project, " said Grad Conn, Chief Marketing Officer of Points International. "Our vision was for Points.com to help people find out what to do with their miles and points, 'What can I get with X points in Y program '"

Work At Home Business Drilling down into the user overlap at the top three search engines, Nielsen//NetRatings found that Google users showed a higher degree of loyalty than its competitors. While Google shared 58 percent of its visitors: 26 percent with Yahoo!, 19 percent with MSN, and 14 percent with both Yahoo! and MSN, its competitors' overlap of searchers was higher. Yahoo! shared 71 percent of its traffic: 39 percent with Google, 11 percent with MSN, and 21 percent with both Google and MSN. MSN shared 70 percent of its traffic: 33 percent with Google, 13 percent with Yahoo!, and 24 percent with both Google and Yahoo!

For most websites, the majority of traffic comes via search engines. SEO (search engine optimization)

Free Online Affiliate Program Table 2: Overlap of Searchers at Top 3 Search Engines, January 2005, U.S., Home & Work

 _________________________________________________________________________ Search Overlap Google Search Yahoo! Search MSN Search _________________________________________________________________________ Google, Yahoo! Only 26% 39% N/A _________________________________________________________________________ Google, MSN Only 19% N/A 33% _________________________________________________________________________ Yahoo!, MSN Only N/A 11% 13% _________________________________________________________________________ Google, Yahoo!, MSN 14% 21% 24% _________________________________________________________________________ Percent of Users Who Used Another Top 3 Search Engine 58% 71% 70% _________________________________________________________________________ Source: Nielsen//NetRatings MegaView Search, February 2005

Can I buy all of the inventory you have and block out my competitors No. There are many places for ads on a search results page, and your business can only occupy one. it doesn matter where it comes from. Think of the search engine as the bridge that a potential consumer uses to find your business. The intent or sincerity of a searcher does not change based on the search engine they use.

Auction Coin Money Paper Industry's Latest Search Rankings for January 2005

Franchise Business Opportunity Nielsen//NetRatings also reported today the latest rankings of online search engines based on the number of search query volume. A search is defined as a query conducted at a search engine and excludes internal site searches (e.g. searching for a stock symbol). Google Search led with 47 percent of all online searches, followed by Yahoo! Search and MSN Search with 21 percent and 13 percent, respectively (see Table 3). More than 80 percent of all searches were conducted at one of the top three search engines. The rankings were based on searches conducted at more than 60 search sites during January 2005.

Best Free Online Affiliate "With more share than its two nearest competitors combined, Google sets the pace in the search business," said Cassar. "However, the opportunities that MSN and Yahoo! enjoy by virtue of their broader media offerings give them an important platform from which to attack the industry leader."

Blogging Money Thebillivard Table 3: Top Search Engines by Search Share, January 2005, U.S., Home & Work

 _________________________________________________________________________ Search Engine Searches* (000) Share of Total Searches _________________________________________________________________________ Google Search 1,923,153 47% _________________________________________________________________________ Yahoo! Search 868,174 21% _________________________________________________________________________ MSN Search 523,188 13% _________________________________________________________________________ Total 4,085,880 -- _________________________________________________________________________ Source: Nielsen//NetRatings MegaView Search, February 2005

Best Home Based Business * Note: Searches are the total number of queries conducted at a search engine during the specified reporting period, excluding internal site searches.

Affiliate Marketing Program Search Research Revealed at Search Engine Strategies 2005 Show in New York Ken Cassar, director, strategic analysis, Nielsen//NetRatings, will be presenting the latest search findings at "The Search Landscape" session on Monday, February 28, at 11:00AM, at the Hilton New York.

Money Site Thebillivard Com About Nielsen//NetRatings

Online Business Opportunity Nielsen//NetRatings, a service provided by NetRatings, Inc. (NASDAQ:NTRT) , is the global standard for Internet audience measurement and analysis and is the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, MegaPanel and SiteCensus services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit www.nielsen-netratings.com.

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