Business Opportunities

Make Money Online By Freddie Mooche

Owned by the Dow Chemical Company, the two firms said the move is designed to align their business growth strategies with direct market and customer focus.

Internet Business Opportunity (AXcess News) New York - Dow Jones & Co. (NYSE: DJ) should be showing stellar growth afterthe acquisition of MarketWatch added to its stable of brand name financial publications like Barron's and the Wall Street journal. But instead, the nation's most powerful financial publisher is facing lagging ad sales, disappointing profits and a low stock price, which is probably why there's been a shift in management with Richard Zannino's appointment yesterday as chief executive officer, replacing Peter Kann, 63, a Pulitzer Prize-winning former Journal staffer who will remain chairman until 2007.

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Free Money At the same time, Kann's wife, Karen Elliot House, 58, also a Pulitzer winner, will step down as a Dow Jones senior vice president and publisher of the Journal.

A digital network service of CNBC and Dow Jones, CNBC World offers global financial markets in real time, live and worldwide. Combines the resources of CNBC business news from the U.S., day, global business news network.

Work At Home Business Zannino, 47, had been running day-to-day operations as chief operating officer. He joined Dow Jones in 2001 as chief financial officer, having served at Liz Claiborne as executive vice president of finance, administration and its retail, fragrance and licensing divisions.

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Free Online Affiliate Program While Dow Jones has traditionally been managed by news publishing executives in the past, it was rumored that the Bancroft family, with 62 percent of voting power, might decide to shake up the company or seek a buyer.

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Auction Coin Money Paper Zannino defended his lack of publishing experience saying, "Although I'm not a journalist, I strongly believe that, for Dow Jones, journalistic excellence and business performance are mutually reinforcing - and I am deeply committed to both."

Franchise Business Opportunity But Dow Jones problems are not related to the quality of its financial news reporting, in fact, the publisher's brands are the strongest in the nation. Its the lack of ad revenue that's hurting the company the most and its World War II era mentality to publishing, which in an online world does not work.

Best Free Online Affiliate The Dow Jones media marketing efforts have yet to come to terms with the Internet. Publishers who license their content online are not permitted to allow their headlines to be spidered bysearch enginenews crawlers andthey insist on content only being displayed for a minimal amount of time while trying tocharge above-market rates.The Internet hasdriven customers to alternative sources at cheaper rates that do not constrict them from attracting readers. And their advertising tactics clash with MarketWatch, another reason for change at the top.

Blogging Money Thebillivard With new blood at the helm, perhaps Dow Jones can come into the Internet age more boldly and through that, shake up its internal marketing group. The acquisition of MarketWatch set the bar for the highest price ever paid for online media "eyeballs", a term given to unique visitors of Web pages, having shelled out $500 million or $90 per unique visitor for the online financial news publisher.

Best Home Based Business MarketWatch understood Web advertising, while Dow Jones understood financial journalism and saw the opportunity to enhance the exposure of its news content, which was a logical approach. But with MarketWatch's founder Larry Kramer having left to head CBS Digital Media, Dow Jones' advertising tactics clashed, which may have been the reason underlying Kramer's departure.

Affiliate Marketing Program WhenZannino takes the helm February 1st, investors may see more management changes at Dow Jones. To analysts, the move in appointing Zannino was well received after Dow Jones announced an improved earnings outlook for the fourth quarter of 2005 that helped liftits shares 10 percent yesterday to close at $39.14. Today, Dow Jones stock rose 2 cents, closing at $39.16.

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